How Does Social Selling Integrate Inbound Marketing?April 24, 2017
Indeed, fully integrated with your Inbound Marketing strategy, this technique increases the acquisition of qualified leads and brings to your sales people a new way of closing sales. Focus on how Social Selling integrates with your Inbound Marketing process!
The Marketing Approach Of Inbound Marketing
The essence of Inbound Marketing, is to attract customers to your business. The objective is that they enter into a funnel of conversion of which the accompaniment in the decision of purchase is the main engine.
Indeed, marketers have the mission to produce quality content to advise the contractor, make him aware of the importance of your business and guide them in the choice that best meets their needs. In all of these contents, the expertise and know-how of your company must come out subtly. The final goal is to get the lead to contact you to finalize his decision.
The Importance Of Social Networking In Inbound Marketing
Let’s move on to the role of social networks in the Inbound Marketing strategy. Moreover, socialites spend about 19% of their sailing time to consult social networks. This represents about 2h per day. Users of social networks are particularly interested in information about the company / brand, they also want to know what’s new, enjoy exclusive content and good plans, and benefit from personalized advice and dialogue with the company.
Finally, let’s finish with another key fact to understand the importance of social networks in your Inbound Marketing strategy: 57% of the purchasing process starts before your salespersons know it!
The Role Of Social Selling In Inbound Marketing
But beware, Social Selling is not limited to a presence on social networks. This method goes further and integrates all strategic areas of Inbound Marketing. Indeed, this technique is characterized by observing, searching, capturing and accompanying potential customers. Social marketing is proactive and business are at the heart of this process.
They intervene much earlier in the buying cycle and collaborate effectively with marketers to accompany to accompany each client with personalized content and offers tailored to their needs. The aim is to establish a relationship of trust as quickly as possible, before the competitors intervene. In addition, Social Selling develops a long-term commercial partnership. The latter will go through counseling, retention, conversion, and then loyalty.
Inbound Marketing provides all the tools necessary for this listening and commitment. In concrete terms, Social Selling helps salespeople to create links with prospects through the dissemination of relevant content and a dialogue centered on their needs. This allows the company to position itself as an expert in its field, and then return the leads to its Inbound Marketing conversion levers.
Microsoft boosted its 38% performance thanks to Social Selling on Linkedin and IBM increased its sales by 400% in a pilot program. So what are you waiting for to follow the same path?